Three questions before choosing a performance bike

1. Where will you ride it?

Start with the rides that will make up most of your time on the bike. Think about the terrain, the surfaces and the kind of riding you want to do more often. A bike chosen for fast road rides begins a different conversation from one chosen for gravel, a triathlon or the velodrome.

Describe the riding first, then use that context to explore the relevant Factor discipline. It is a more useful starting point than comparing every model at once.

2. What position and setup suit you?

A model is only part of the decision. Size, position, contact points and configuration also shape the final setup. Ron’s fit-led approach puts the rider’s needs and capabilities into the conversation before the bike choice is settled.

If you already have a bike, explain what works and what you would like to change. If you are starting fresh, share your riding experience and goals. Those details help make the comparison personal.

3. What matters most in your riding?

Consider the priorities behind your next bike: the routes you enjoy, the events you have in mind, or the kind of riding you want to develop. You do not have to rank every specification. A clear description of your priorities gives Ron something practical to work with when discussing the options.

Use the Factor range as the beginning of that discussion. Explore the discipline that fits your riding, note the models that interest you, and ask about fit, sizing and configuration together before deciding on the next step.