RON ALVAREZ / RA CYCLING
A passion to make a difference.
Cycling changed Ron Alvarez’s life. Today, his coaching, personal bike fitting and support for young riders share one purpose: helping more people find comfort, confidence and a place in the cycling community.
RON ALVAREZ / RA CYCLING
A passion to make a difference.
Cycling changed Ron Alvarez’s life. Today, his coaching, personal bike fitting and support for young riders share one purpose: helping more people find comfort, confidence and a place in the cycling community.
RON ALVAREZ / RA CYCLING
A passion to make a difference.
Cycling changed Ron Alvarez’s life. Today, his coaching, personal bike fitting and support for young riders share one purpose: helping more people find comfort, confidence and a place in the cycling community.
RON’S STORY
“Getting on a bike saved my life.”
We all have a story about how we started cycling. I was 40 and weighed more than 325 pounds when I began riding. After leaving military service, I went from an active life to sitting behind a computer and a desk. Health and fitness had slipped down my list of priorities. A VA doctor encouraged me to ride to improve my health, lose weight and help with the back and knee issues I was experiencing.
At 45, I survived a massive heart attack known as a “widow maker.” My cardiologist told me that small blood vessels had kept enough blood flowing to keep me alive. I believe the strength and fitness I had built through cycling helped me get through it. Riding had changed my physical and mental health, and gave me the belief that I could move forward. That experience is why I started RA Cycling: to give back and help new and seasoned riders feel comfortable and efficient on a bike that suits them. RA Cycling donates a portion of every sale to Beyond’s youth cycling team in Tucson.
RON’S STORY
“Getting on a bike saved my life.”
We all have a story about how we started cycling. I was 40 and weighed more than 325 pounds when I began riding. After leaving military service, I went from an active life to sitting behind a computer and a desk. Health and fitness had slipped down my list of priorities. A VA doctor encouraged me to ride to improve my health, lose weight and help with the back and knee issues I was experiencing.
At 45, I survived a massive heart attack known as a “widow maker.” My cardiologist told me that small blood vessels had kept enough blood flowing to keep me alive. I believe the strength and fitness I had built through cycling helped me get through it. Riding had changed my physical and mental health, and gave me the belief that I could move forward. That experience is why I started RA Cycling: to give back and help new and seasoned riders feel comfortable and efficient on a bike that suits them. RA Cycling donates a portion of every sale to Beyond’s youth cycling team in Tucson.
RON’S STORY
“Getting on a bike saved my life.”
We all have a story about how we started cycling. I was 40 and weighed more than 325 pounds when I began riding. After leaving military service, I went from an active life to sitting behind a computer and a desk. Health and fitness had slipped down my list of priorities. A VA doctor encouraged me to ride to improve my health, lose weight and help with the back and knee issues I was experiencing.
At 45, I survived a massive heart attack known as a “widow maker.” My cardiologist told me that small blood vessels had kept enough blood flowing to keep me alive. I believe the strength and fitness I had built through cycling helped me get through it. Riding had changed my physical and mental health, and gave me the belief that I could move forward. That experience is why I started RA Cycling: to give back and help new and seasoned riders feel comfortable and efficient on a bike that suits them. RA Cycling donates a portion of every sale to Beyond’s youth cycling team in Tucson.
EXPERIENCE / APPROACH
Precise in the work. Personal in the way it is delivered.
01 / ONE-TO-ONE
One rider and one direct relationship through the decisions that follow.
02 / RIDER-FIRST
Start with the person, the ride and the goal before the product.
03 / LOCAL
A relationship rooted in Tucson’s cycling community.
EXPERIENCE / APPROACH
Precise in the work. Personal in the way it is delivered.
01 / ONE-TO-ONE
One rider and one direct relationship through the decisions that follow.
02 / RIDER-FIRST
Start with the person, the ride and the goal before the product.
03 / LOCAL
A relationship rooted in Tucson’s cycling community.
EXPERIENCE / APPROACH
Precise in the work. Personal in the way it is delivered.
01 / ONE-TO-ONE
One rider and one direct relationship through the decisions that follow.
02 / RIDER-FIRST
Start with the person, the ride and the goal before the product.
03 / LOCAL
A relationship rooted in Tucson’s cycling community.
BEYOND THE BIKE
Giving back to the next generation.
Ron supports the Beyond Cycling Team and shares his experience with younger riders. RA Cycling donates a portion of every sale to Beyond’s youth cycling team. On October 18, the inaugural community rides and open house at Beyond the Bike Shop brought riders together and introduced RA Cycling’s new downtown fit studio.
BEYOND THE BIKE
Giving back to the next generation.
Ron supports the Beyond Cycling Team and shares his experience with younger riders. RA Cycling donates a portion of every sale to Beyond’s youth cycling team. On October 18, the inaugural community rides and open house at Beyond the Bike Shop brought riders together and introduced RA Cycling’s new downtown fit studio.
BEYOND THE BIKE
Giving back to the next generation.
Ron supports the Beyond Cycling Team and shares his experience with younger riders. RA Cycling donates a portion of every sale to Beyond’s youth cycling team. On October 18, the inaugural community rides and open house at Beyond the Bike Shop brought riders together and introduced RA Cycling’s new downtown fit studio.
Stories & Guides
FIT / BIKES / COMMUNITY
COMMUNITY / EVENT
Community rides and a new downtown fit studio
On October 18, RA Cycling joined the inaugural community rides and open house at Beyond the Bike Shop, introducing the new downtown fit studio alongside Tucson’s cycling community.
Read story →
FIT NOTE
Fit First: Start with the rider, not the bike
A useful bike conversation begins with how you ride, where you feel limited and what you want to change—not a catalogue of frames.
Read story →
RA NOTE
Performance without the gatekeeping
A precise cycling experience can still feel personal, welcoming and grounded in the local riding community.
Read story →
BIKE GUIDE
Three questions before choosing a performance bike
Terrain, position and riding priorities narrow the field more usefully than chasing a specification in isolation.
Read story →
Stories & Guides
FIT / BIKES / COMMUNITY
COMMUNITY / EVENT
Community rides and a new downtown fit studio
On October 18, RA Cycling joined the inaugural community rides and open house at Beyond the Bike Shop, introducing the new downtown fit studio alongside Tucson’s cycling community.
Read story →
FIT NOTE
Fit First: Start with the rider, not the bike
A useful bike conversation begins with how you ride, where you feel limited and what you want to change—not a catalogue of frames.
Read story →
RA NOTE
Performance without the gatekeeping
A precise cycling experience can still feel personal, welcoming and grounded in the local riding community.
Read story →
BIKE GUIDE
Three questions before choosing a performance bike
Terrain, position and riding priorities narrow the field more usefully than chasing a specification in isolation.
Read story →
Stories & Guides
FIT / BIKES / COMMUNITY
COMMUNITY / EVENT
Community rides and a new downtown fit studio
On October 18, RA Cycling joined the inaugural community rides and open house at Beyond the Bike Shop, introducing the new downtown fit studio alongside Tucson’s cycling community.
Read story →
FIT NOTE
Fit First: Start with the rider, not the bike
A useful bike conversation begins with how you ride, where you feel limited and what you want to change—not a catalogue of frames.
Read story →
RA NOTE
Performance without the gatekeeping
A precise cycling experience can still feel personal, welcoming and grounded in the local riding community.
Read story →
BIKE GUIDE
Three questions before choosing a performance bike
Terrain, position and riding priorities narrow the field more usefully than chasing a specification in isolation.
Read story →
START A CONVERSATION
Start a direct conversation with Ron.
Use the inquiry form to tell Ron what you ride, what you are considering and what you want to improve. That gives the conversation a useful place to begin.
START A CONVERSATION
Start a direct conversation with Ron.
Use the inquiry form to tell Ron what you ride, what you are considering and what you want to improve. That gives the conversation a useful place to begin.
START A CONVERSATION
Start a direct conversation with Ron.
Use the inquiry form to tell Ron what you ride, what you are considering and what you want to improve. That gives the conversation a useful place to begin.